Privacy Policy

How we collect, use, and protect your personal information

Introduction

Elite Properties ("we", "us", or "our") is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA) of South Africa. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or use our services.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

Information We Collect

We may collect the following types of personal information:

  • Contact Information: Name, email address, phone number, and physical address when you contact us or submit enquiries.
  • Rental Application Data: Identity numbers, employment details, banking information, and references when you apply to rent a property.
  • Property Transaction Data: Information related to offers to purchase or lease agreements.
  • Website Usage Data: Pages visited and general browsing patterns to improve our services.

How We Use Your Information

Your personal information is used for the following purposes:

  • To respond to your property enquiries and contact form submissions.
  • To process rental applications and property transactions.
  • To facilitate lease agreements and offers to purchase.
  • To comply with legal and regulatory obligations.
  • To improve our website and services.

Cookies

Our website uses cookies to ensure proper functionality:

  • Essential Cookies: These are necessary for the website to function correctly. They include authentication cookies for our agent portal and anti-forgery tokens that protect form submissions. These cookies cannot be disabled.
  • Preference Cookies: We store your cookie consent preference in your browser's local storage so you are not asked repeatedly.

We do not currently use analytics or advertising cookies. Should this change in the future, we will update this policy and request your consent before enabling such cookies.

Data Security

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption to secure data in transit.

Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Rental application data and property transaction records are retained in accordance with legal requirements.

Your Rights Under POPIA

Under the Protection of Personal Information Act, you have the right to:

  • Access: Request confirmation of whether we hold your personal information and request access to it.
  • Correction: Request the correction or deletion of your personal information if it is inaccurate, irrelevant, or excessive.
  • Objection: Object to the processing of your personal information on reasonable grounds.
  • Withdrawal: Withdraw your consent for processing where consent was the basis for processing.
  • Complaint: Lodge a complaint with the Information Regulator if you believe your rights have been infringed.

Third-Party Sharing

We do not sell your personal information to third parties. We may share your information with trusted partners only where necessary to facilitate property transactions (e.g., bond originators, conveyancers) or to comply with legal obligations.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your POPIA rights, or have concerns about how your personal information is handled, please contact us:

This Privacy Policy was last updated on 22 February 2026. We may update this policy from time to time. Any changes will be posted on this page.